A fairytale of a story
Nestled among lush green hills, right in the middle of an inviting land teeming with life, you’ll find Castello di Serravalle. That’s where, one day in 1991, a local entrepreneur decided to give the world a 100% Italian experience through his country’s most beloved and iconic food: pizza.
It all starts with quality
“Why not make a high-quality pizza that retains its characteristics anywhere in the world?”
that man asked himself.
“We need to carefully select the ingredients, have expert hands work on them, skillfully control the time and temperature of the wood fired oven, and, finally, freeze the product so it retains its unmistakably Italian flavor.”
And that’s how ITALPIZZA came to be. What started as a small local company is now a brand leader in Italy and famous worldwide for making products that preserve the qualities of Italian tradition. It’s been a long time and we’ve gotten a lot of flour on our hands since 1991, but the values our products are based on have remained the same: long rise time, hand-stretched, hand-topped, and cooked in wood fired ovens.
Using an extremely artisanal method, this is how we were able to invent new shapes and flavors that would pique even the pickiest of palates and make it easy to share this iconic Italian dish.